Introduction to Social Web Technologies for Small Museums
You don't need money or computer skills to do amazing things for your museum on the web! We will explore some of the ways museums are using free web services such as Facebook, Blogger, Wikipedia, and Twitter to enhance their networking, marketing, communications, and visitor experience.
We will start with a basic introduction to social web technologies (sometimes referred to as "Web 2.0" - see
http://en.wikipedia.org/wiki/Web_2.0 and real-life examples of their application in museums. Then we will proceed with a hands-on portion, where participants will:
create a blog for their museum;
- try 'microblogging' using Twitter;
- create a simple web site that can be easily changed and updated;
- create a Facebook presence for their museum and sign up some fans!
All online projects (blogs, sites, etc.) created during this workshop can be continued after participants return to their institutions.
Learn how your museum can adapt to a rapidly changing internet environment and use interactive web technology to improve communication with existing and new audiences. If you can email, you can do this!
Workshop leaders:
Heather Dunn, Canadian Heritage Information Network
Caroline Posynick, University of Victoria Cultural Resource Management Program - and Museum & Heritage Consultant
